The USDS program began this week on Tuesday with a flurry of activity. While shaking hands and making introductions, we were given an introductory project to photograph sustainable and unsustainable aspects of our surroundings in three groups, and then prepare a 5-7 minute presentation to share our findings.
There were images of everything from tree-lined streets and community markets to over-filled garbage cans and local workers on the job. It was discussed that even the seemingly “sustainable” recycling bins were often forgotten when the trash can was more accessible, and the gasoline-powered public transportation bus also works to keep many from having to drive individual cars. Through our discussion, we found that many of the things that seemed to have sustainable qualities were actually much more ambiguous and multi-layered.
This lesson was reinforced by our afternoon visit to Neocon, where we found several businesses in the interior design field that are in stiff competition for the most sustainably-oriented products, as well as a host of other businesses using “green” as a product feature. Often these displays included little actual relevant information and a lot of language indicative of sustainable values without the substance in the actual product.
Wednesday we focused on introductions to one another and had a discussion about the qualities of good group work. We attended our first “Green Drinks” in the evening and had a chance to participate in power networking, which was a bit like baptism by fire for some of us. There was a panel discussion about weatherization in the city of Chicago.
By the third day, we were becoming much more well acquainted as we were instructed to work on our “Dollar Store Project”. In three groups, we found a cheap, disposable good that we then collaborated on recreating as a sustainable product. We reinvented a plastic placemat, silly string, and plastic funny teeth. It was a creative and fun exploration of product development that helped to increase our awareness of the many facets (and difficulties) of sustainable design. We followed up with a discussion of the successes and problems in each group’s approach to both problem solving as well as presentation itself.
The week finished up with a discussion of design and sustainability, as well as the discussion of two articles, including a Business Week article entitled “The Power of Design” that highlighted the company IDEO and their unique approach to business problem-solving. An article from SEED magazine, “Is There a Better Word for Doom,” gave a summary of several different approaches to language used to convey the message of sustainability. Our group discussed the motivating factors behind change both in design as well as business, and the use of language and context to convey ideas.