Claiming the Afterthought
We need to evolve. Compelling communication is essential for realizing sustainability-focused change. Too often, it’s taken for granted, including by those working on these issues. Compelling ideas are worth little if they can’t be conveyed effectively. I’ve recently received materials from local organizations whose work I respect that have overlooked some basic (sustainable) design tenets. Case in point: an oversized publication by a prominent regional conservation entity that lacked any indication of the sustainable paper and printing elements incorporated into its production. Such oversights send a strong, however implicit, message that such details don’t matter. My initial impulse for starting Foresight was to realize change by interjecting sustainability into various types of design. Since then, I’ve only become more convinced of both this need, as well as the complexity of factors involved. Smart, engaging design requires committed, insightful clients, as well as enlightened creatives. A chasm exists between the design and sustainability worlds I inhabit. Bridging it remains a compelling challenge, and could make a significant difference.