Feb 152012
While many corporations are measuring their environmental footprint in terms of carbon, waste and energy, few are assigning a price to them. A few months ago sportswear manufacturer Puma issued an unprecedented “Environmental Profit & Loss Account” in which they became the first company to monetize their impacts (valued at 145 million euros for 2010). The report highlights “the immense value of nature’s services that are currently being taken for granted but without which companies could not sustain themselves,” according to PUMA Executive Chairman Jochen Zeitz.
2 Responses to “Innovation of the Week: Puma Environmental Profit & Loss”
Sorry, the comment form is closed at this time.
Missing a “million” between ’145′ and ‘euros’. A very bold move to spend the time calculating this number and to disclose it. A very interesting step towards measuring impacts and improvements. The actual quality of this step can only be measured in how it is followed up and improved upon.
Robert: Thanks for that…you are correct, I inadvertently omitted the “million” there. Very much agree with your comment. It is encouraging to see a company take such a step, and hopefully in so doing, inspire others, as well as start down the path of further improving such metrics.
-PN